Each participant was assigned a product and tasked with meeting a specific sales target. The event emphasized creativity, professionalism, and effective communication, with participants required to approach and sell to unfamiliar individuals, ensuring fairness. The evaluation criteria included their ability to convince, handle objections, and adapt their marketing strategies in real-time.
First-year students, mainly from the Budding Entrepreneurs Forum, played a crucial role in coordinating the event by acting as volunteers and event managers. Their responsibilities included overseeing sales efforts, monitoring adherence to the event’s rules, and providing guidance to the participants.
The event was structured in several phases: a kick-off meeting to brief participants on their tasks, an execution phase where sales were conducted, and a judgment phase to evaluate the participants’ performances. Volunteers tracked the participants’ progress throughout the event.
“Hustle and Hawk” successfully provided MCA students with a practical opportunity to enhance their sales and marketing skills.
